Color intensity - love to color on the bright side? Discover a dazzling spectrum of bold, brilliant color with Joico color intensity - Our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required!.

• Over-the-top vibrancy that lasts through 15 shampoos
• Ultra nourishing Kukui nut oil helps leave hair gorgeously conditioned amps up shine
• Intermixable shades = endless creative possibilities