Pureology Pure Volume Shampoo is the perfect lightweight, volumizing shampoo to start off your style with a bang. This shampoo includes technology that lifts each hair, giving a weightless and volumized finish without any added texture.

Pure Volume Shampoo features Pureology's ZeroSulfate formula that gently cleanses fine hair without stripping color and AntiFade Complex that protects color vibrancy.

Pure Volume Shampoo also includes a signature aromatherapy blend of Bergamot, Citrus and Cedarwood for a refreshing fragrance.